43. Evaluation - 4. Who Would Be The Audience For Your Media Product?

I decided to merge lots of songs together to evaluate the audience for my media product. My main target audience is obviously that of the genre. I found songs that portrayed elements of this that I've researched and make a remix to indicate the indie genre, I thought seeing as it's about music I'd actually show it in music form.

The songs I have used represent the aspects of the target audience and thier lifestyles. Firstly, their social ecomic group is represented by ABC - Jackson Five, as the gratification theory is shown in A B C catergories and the people that are likely to be buying my magazine and the target audience is a mix between upper class and middle class.

I've used Happening - Chiddy Bang at the beginning to show that they live their lives and enjoy themselves, for example going to gigs and festivals with their laidback attitudes, they're the type of people that have the live for now approach. This is also shown in the song Young, Wild & Free - Whiz Khalifa due to the demographic being that of teenagers and young adults they seem to enjoy life and live it too the full, yet still regaining the laidback attitude of being an individual and themselves. I also showed the age range by adding Busted - What I Go To School For and 9 to 5 - Dolly Parton due to the fact some people may still go to school, yet have part time jobs allowing them to lead the lifestyle they do.

This leads on to why I chose the song Who You Are - Ed Sheerans Live Lounge cover, I thought it would be appriopriate to use Ed Sheeran due to him being a key figure in the genre. I used this song to show that they're not afraid to be who they want to be and have an individual quirky style and don't really follow set memes and tropes, they set them themselves. This also relates to why I chose Just The Way You Are - Bruno Mars because it shows that people think they're attractive, showing male gaze. Girl models are used because the mole demographic find them attractive and are drawn to the magazine. This shows an element of intertextuality also because alot of magazines do this.

I used the song Audience For One - Cold War Kids for a pun, because in the indie genre they're not playing for an audience of one, however, they start of at smaller gigs, so it may often feel like this to some of the up and new coming artists, that relates back to my magazine.

Sofa - Ed Sheeran has been included to try and demostrate the laidback attitude that the demographic and audience often have, they have this attitude and seem to just spend life taking it easy listening to acoustic music.

I wanted to show the festival feel again and show how its a big part of the audience due to the genre I'm aiming my magazine at. I did this by including the song, Let The Sunshine - Labrinth. This is quite a happy feel song that reminds everyone of summertime, reflecting back to the summer aspect and festival hype once again.

Finally, I included The End - Kings Of Leon to show the end of the song, but the end of the production.